Grady Mac Denim was a craft denim brand created just south of Nashville in Tullahoma, Tennessee. I was brought in as the first outside hire as the Creative Director, when nothing about the brand had been concepted except the name. I developed the brand from infancy and directed the creation of all creative assets. I oversaw the relationship with our creative agency, Hook Worldwide. I designed the product lineup, choosing and naming the fits and subtle design details. I hired and oversaw both our sales director and a graphic designer.