Chad James

As Art Director and Brand Strategist for the Chad James Group, I've had the privilege of reimagining how one of the country’s great interior design firms presents itself to the world. I worked to build a comprehensive visual identity that captures the firm's signature style of blending the old and new.

I began by updating the icon to healthier proportions. Then I transitioned away from a single weight of Garamond used ubiquitously to Arlt, a full Argentinian font family with the right mix of idiosyncratic historical details and modern form. The identity system in full execution can be viewed on www.chadjames.com.